IN-Business offers International Market Advisory Service that covers the need for local support and consultancy in Hungary, Czech Republic, Slovakia and Slovenia when a company is preparing to enter those international markets.
The values we offer are our 30 years experience and relevant networks. The delivery of the consultancy assignment is tailored according to the company's needs, based on a thorough clarification of needs.
As a sparring partner/advisor - through
all phases from idea clarification, development, market
introduction and growth - we will help the company's
internationalisation work go more smoothly and quickly and
with the least possible risk. The goal is to achieve
increased competitive strength and innovative ability in
companies through cooperation in commercial and
strategic-based business networks.
Though I have spent my whole life in
Central Europe I have tight connections to Norway. My mother
worked as the Norwegian Ambassadors' assistant for 13 years
during my childhood.
Following in my mother's footsteps I was employed by the
Royal Norwegian Embassy. Later in 1993 I was appointed as
Head of the Commercial Section. We became the Best Foreign
Office of Norwegian Trade Council in 1993-94. In 2008 my
responsibility expanded to include the Czech Republic and
Slovakia as well. Since 2010 I am working as external
consultant.
During these years I made many Norwegians friends and became
familiar with their mentality, life style and business
culture.
In spite the fact that we are both European countries we
have to admit that our business culture, style, negotiation
techniques, economic background and experiences are quite
different. This may hamper the common work.
My goal is to assist international companies in understanding
the Central-Eastern European culture. It does not matter
whether a company deals with chocolate trade or environment
friendly packaging. To become successful in Central-Eastern
Europe there is a need for proper information, well explored
opportunities, best possible partner and smooth cooperation.
I believe that with my knowledge, experience and network I
could be of help.
"Naturally I do not know everything, but I know whom to ask!"
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Market researchMarket size and potentialDistribution structure Competitive analysis End-user identification Detailed company profiles Legal and regulatory environment Promotion opportunities, events and media |
Partner searchAnalyze and understand specific requirementsAssist in defining selection criteria Identify potential partners/customers (long list) Contact selected companies Screen prospective partners, check their interest Detailed profiles of short-listed prospects with confirmed interest |
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Meeting programGenerally this is connected to a partner searchContact selected companies/individuals Arrange and coordinate appointments Assist during meetings Follow up Make/recommend travel & accommodation arrangements Provide an interpreter |
Official visitsComplete package of services including:Preparation of meeting itineraries Organization of venue Transportation Interpreters Presentation on local market environment, business culture Social events and related services |
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Network buildingTransfer of knowledge of local culture and business environmentCheck whole value chain Establish partnership |
Governmental relationsDoor opener at local ministries and authoritiesIdentify decision-making process Overview on plans and trends Information and advise on grants and financial benefits |
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Manager for hireParticularly suited to companies who want to start up in certain markets and lacking human resource capacityMarket entry package: Being temporary MD in the establishment phase Take over legal establishment Arrange rent and furnish office Recruit personnel, including MD Build up network Immediate local presence in a rapid, flexible and cost efficient way |
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